Our new approach led us to create a new brand identity for the CENTURY 21® brand – a stylish, sleek and sophisticated makeover designed to catapult our brand into the next century. With a refreshed color palate that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.
The new C21® Seal allows us to project a modern view as well as be more relevant to those buying apartments, commercial properties and more.
Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping affiliated agents stand out and attract more prospects than ever before.
Along with our new brand identity other facets of our #bestinclassmarketing include our ESPN partnership featuring relentless moments, our new TV commercial, and our local activations show you how the power of CENTURY 21 marketing can help you reach farther than ever before.
THE ZAP® PLATFORM
An end-to-end technology platform that connects you to consumers and streamlines the real estate buying journey–from early search through conversion and close. What does that mean for you? Winning more online business and closing more deals.
With 90% of people searching for homes online* we know the importance of a digital presence for lead capture.
It is our mission to get your listings in front of as many buyers as possible and we do it through an aggressive listing strategy, which displays your listings on over 200 real estate search websites at no additional cost. We also offer discounts on enhanced listing sites such as Zillow®, Trulia®, and realtor.com®.
Like us yet? We leverage Facebook®, YouTube®, Twitter, Instagram, LinkedIn®, to connect with people through stories that get them talking, sharing, and engaging with you long-term.
*comScore data for Real Estate Sites for March 2016